{"id":3546,"date":"2013-06-20T20:02:51","date_gmt":"2013-06-20T18:02:51","guid":{"rendered":"http:\/\/www.altaide.com\/?post_type=post&p=3546"},"modified":"2022-11-25T15:50:37","modified_gmt":"2022-11-25T14:50:37","slug":"conseil-e-commerce-prenez-soin-des-mauvais-en-maths","status":"publish","type":"post","link":"https:\/\/www.altaide.com\/conseil-e-commerce-prenez-soin-des-mauvais-en-maths\/","title":{"rendered":"Conseil e-Commerce : prenez soin des mauvais en Maths !"},"content":{"rendered":"

Math Anxiety Affects Consumer Preferences for Discounts<\/h3>\n

La Harvard Business Review donne un Conseil e-Commerce tr\u00e8s judicieux pour les e-commer\u00e7ants qui pr\u00e9parent les soldes. Et les commer\u00e7ants tout court : faites donc vos promos en valeur absolue, pas en pourcentage ! Les sp\u00e9cialistes du e-commerce comme et Olivier Bernasson de Pecheur.com<\/a> confirmeront. \ud83d\ude09<\/strong><\/p>\n

Le cas des honoraires de cabinets de recrutement :<\/h3>\n

Altaide a toujours fait des forfaits recrutement en valeur absolue<\/strong>, jamais en pourcentage comme la plus part des chasseurs de t\u00eates<\/a>. Si vous \u00eates client, n’imaginez pas que l’on vous prend pour des anxieux des maths. \ud83d\ude09 La raison est un peu la m\u00eame finalement que dans le commerce. Psychologiquement un entrepreneur ou un RH\u00a0pr\u00e9f\u00e8re\u00a0budg\u00e9ter une somme exacte. Un forfait est fixe contrairement aux 20% du salaire annuel qui peut varier avec votre\u00a0fourchette\u00a0de salaire. La crainte consciente ou inconsciente est que l’enveloppe pr\u00e9vue peut s’envoler.<\/p>\n

Par exemple pour une mission o\u00f9 le salaire peut varier \u00e0 la n\u00e9go finale entre 80 et 120 K\u20ac. Les honoraires du cabinet de recrutement<\/a> \u00e0 20% vont monter de 16 K\u20ac \u00e0 24 k\u20ac soit 8000\u20ac d’\u00e9cart pour la m\u00eame mission !<\/p>\n

L’article en anglais de la Harvard Business Review :<\/h3>\n

People who suffer from math anxiety prefer easier-to-process dollar discounts (\u00ab\u00a0$10 off<\/strong>\u00a0the regular price of $50″) over percentage discounts (\u00ab\u00a020% off<\/strong>\u00ab\u00a0). \u00ab\u00a0And sometimes make suboptimal decisions because of that preference.\u00a0\u00bb Says a team led by Rajneesh Suri of Drexel University. The math-anxiety effect gets worse when consumers are more highly motivated to process information, such as when a reward is offered. Math anxiety is a condition in which people fear situations requiring the use of math skills and harbor worrisome thoughts about math.<\/p>\n

SOURCE:\u00a0Math anxiety and its effects on consumers\u2019 preference for price promotion formats<\/p>\n

Donc \u00e0 ne pas faire : les soldes en pourcentage :<\/strong><\/h3>\n

\"\"<\/a><\/p>\n

 <\/p>\n

A faire les prix barr\u00e9s en valeur absolues comme notre ami Pecheur.com<\/a> :<\/strong><\/h3>\n

\"Conseil<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Math Anxiety Affects Consumer Preferences for Discounts : La Harvard Business Review donne un conseil tr\u00e8s judicieux pour les e-commer\u00e7ants qui pr\u00e9parent les soldes (et les commer\u00e7ants tout court) : faites vos promos en valeur absolue, pas en pourcentage !<\/p>\n","protected":false},"author":2,"featured_media":3548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[497],"tags":[296,402,403,404],"acf":[],"_links":{"self":[{"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/posts\/3546"}],"collection":[{"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/comments?post=3546"}],"version-history":[{"count":8,"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/posts\/3546\/revisions"}],"predecessor-version":[{"id":23640,"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/posts\/3546\/revisions\/23640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/media\/3548"}],"wp:attachment":[{"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/media?parent=3546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/categories?post=3546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/tags?post=3546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}