{"id":3330,"date":"2013-04-26T00:56:32","date_gmt":"2013-04-25T22:56:32","guid":{"rendered":"http:\/\/www.altaide.com\/?post_type=post&#038;p=3330"},"modified":"2019-07-08T19:20:10","modified_gmt":"2019-07-08T17:20:10","slug":"smells-like-fruit-spirit-oasis-une-marque-pop","status":"publish","type":"post","link":"https:\/\/www.altaide.com\/smells-like-fruit-spirit-oasis-une-marque-pop\/","title":{"rendered":"Smells like fruit spirit Oasis : une marque POP"},"content":{"rendered":"<h2><strong>Smells like fruit spirit Oasis &amp; So\/Cult. Oasis : une marque \u00ab\u00a0POP\u00a0\u00bb<\/strong><\/h2>\n<p><strong>L&rsquo;agence So\/Cult nous propose une pr\u00e9sentation tr\u00e8s int\u00e9ressante sur la pop culture des marques. Les marques font partie de la pop culture.<\/strong> Enfin, presque. Certaines en tout cas. Du moins, un des enjeux est bien celui-ci : \u00eatre \u00e0 la fois mainstream ET culte, donc \u00ab\u00a0POP\u00a0\u00bb. Toucher le plus grand nombre ET avoir de vrais fans spontan\u00e9s. Bref, \u00eatre un sujet de conversation naturelle et un objet d&rsquo;affection (comme les vraies stars POP).<\/p>\n<p>&nbsp;<\/p>\n<div style=\"margin-bottom: 5px\"><strong>Smells like fruit spirit Oasis : une marque \u00ab\u00a0POP\u00a0\u00bb <\/strong> from <strong><a href=\"http:\/\/fr.slideshare.net\/Socultstudio\" target=\"_blank\" rel=\"noopener\">So \/ Cult<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p><strong>Celina Barahona fondatrice de l&rsquo;agence So\/cult, sp\u00e9cialiste du storytelling et du branding de marque, nous pr\u00e9cise :<\/strong> \u00ab\u00a0<em>Cette pr\u00e9sentation a \u00e9t\u00e9 r\u00e9alis\u00e9e avec l&rsquo;aimable amabilit\u00e9 courtoise de Aline Bonnet (Orangina-Schweppes), Am\u00e9lie Louvet (Oasis, Orangina-Schweppes) et l&rsquo;Agence Marcel (Agence Marcel) (ha oui je l&rsquo;ai d\u00e9j\u00e0 dit). Collaboration fluide et tr\u00e8s relax avec l&rsquo;\u00e9quipe de la marque, qui d\u00e9montre que pour r\u00e9ussir \u00e0 devenir ce que cette marque est devenue, \u00e7a part de l&rsquo;int\u00e9rieur m\u00eame des \u00e9quipes et de l&rsquo;\u00e9quipe dirigeante. Sans quoi, m\u00eame la meilleure agence du monde ne peut pas grand chose \ud83d\ude42<\/em><br \/>\n<em> On aurait pu intituler ce contenu : \u00ab\u00a0A la recherche de synchronicit\u00e9 entre plateforme de marque et culture populaire\u00a0\u00bb\u00a0 &#8230; &#8230; Mais on a pr\u00e9f\u00e9r\u00e9 faire plus simple.<\/em>\u00a0\u00bb<\/p>\n<p><a href=\"http:\/\/www.altaide.com\/wp-content\/uploads\/2013\/04\/OASIS-SO-CULT.jpg\" rel=\"Smells like fruit spirit Oasis\"><img decoding=\"async\" class=\"aligncenter wp-image-3333 size-full\" title=\"Smells like fruit spirit Oasis\" src=\"https:\/\/www.altaide.com\/wp-content\/uploads\/2013\/04\/OASIS-SO-CULT.jpg\" alt=\"Smells like fruit spirit Oasis\" width=\"449\" height=\"245\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;agence So\/Cult nous propose une pr\u00e9sentation tr\u00e8s int\u00e9ressante sur la pop culture des marques. Les marques font partie de la pop culture.<\/p>\n","protected":false},"author":2,"featured_media":3333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[497],"tags":[394,395,396,397],"acf":[],"_links":{"self":[{"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/posts\/3330"}],"collection":[{"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/comments?post=3330"}],"version-history":[{"count":3,"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/posts\/3330\/revisions"}],"predecessor-version":[{"id":18509,"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/posts\/3330\/revisions\/18509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/media\/3333"}],"wp:attachment":[{"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/media?parent=3330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/categories?post=3330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/tags?post=3330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}