{"id":15109,"date":"2017-12-19T17:12:07","date_gmt":"2017-12-19T16:12:07","guid":{"rendered":"https:\/\/www.altaide.com\/?p=15109"},"modified":"2019-06-27T11:32:45","modified_gmt":"2019-06-27T09:32:45","slug":"10-tendances-social-media-2018","status":"publish","type":"post","link":"https:\/\/www.altaide.com\/10-tendances-social-media-2018\/","title":{"rendered":"Les 10 tendances social media 2018"},"content":{"rendered":"<h2>Les 10 tendances social media 2018 :<\/h2>\n<p>Pour cette fin d\u2019ann\u00e9e Kantar Media fait le point sur les tendances social media incontournables \u00e0 int\u00e9grer \u00e0 vos strat\u00e9gies pour l\u2019ann\u00e9e \u00e0 venir ( cf \u00a0livre blanc \u00a0\u00bb Tendances Social Media 2018, lien ci-dessous).<\/p>\n<div id=\"attachment_15112\" style=\"width: 519px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-15112\" class=\"wp-image-15112 size-full\" title=\"Tendances Social Media\" src=\"https:\/\/www.altaide.com\/wp-content\/uploads\/2017\/12\/889225948.jpg\" alt=\"Tendances Social Media\" width=\"509\" height=\"339\" srcset=\"https:\/\/www.altaide.com\/wp-content\/uploads\/2017\/12\/889225948.jpg 509w, https:\/\/www.altaide.com\/wp-content\/uploads\/2017\/12\/889225948-150x100.jpg 150w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><p id=\"caption-attachment-15112\" class=\"wp-caption-text\">Tendances Social Media<\/p><\/div>\n<h3>Les 10 tendances porteuses sont donc :<\/h3>\n<div>1-\u00a0 Les nouvelles technologies ont la cote mais le contenu reste au centre des strat\u00e9gies des marques.<\/div>\n<div>2-\u00a0 La vague de l\u2019IA d\u00e9ferle sur les r\u00e9seaux. Mark Zuckerberg vs Elon Musk : quelle vision l\u2019emportera?<\/div>\n<div>3-\u00a0 Les r\u00e9alit\u00e9s alt\u00e9r\u00e9es d\u00e9voilent leurs atouts. 2018 : l\u2019adoption de masse ?<\/div>\n<div>4-\u00a0 Facebook &amp; consorts \u00e0 l\u2019assaut de la t\u00e9l\u00e9vision. Le d\u00e9fi ? Cr\u00e9er de nouvelles habitudes TV.<\/div>\n<div>5-\u00a0 La publicit\u00e9 sociale poursuit sa mue. Pr\u00e9parez-vous \u00e0 des exp\u00e9riences encore plus personnelles !<\/div>\n<div>6-\u00a0 Marketing d\u2019influence : l\u2019\u00e2ge de la maturit\u00e9. Pourquoi vous ne pouvez plus faire l\u2019impasse.<\/div>\n<div>7-\u00a0 La vid\u00e9o, format superstar. Mais d\u2019autres formats pourraient briller en 2018.<\/div>\n<div>8-\u00a0 La fin du far west des donn\u00e9es. La Gen Z attentive \u00e0 son identit\u00e9 num\u00e9rique.<\/div>\n<div>9-\u00a0 Fake news, le c\u00f4t\u00e9 obscur du web social. Votre marque est-elle \u00absafe\u00bb ?<\/div>\n<div>10-\u00a0 Convergence, int\u00e9gration, empire social. Le mod\u00e8le chinois inspire l\u2019Occident.<\/div>\n<div><\/div>\n<h3>Retrouvez le livre blanc \u00ab\u00a0Tendances Social Media 2018\u00a0\u00bb dans le lien suivant:<\/h3>\n<div>https:\/\/www.kantarmedia.com\/fr\/blog-et-ressources\/downloads\/tendances-social-media-2018<\/div>\n<div><\/div>\n<div>Bonne lecture !<\/div>\n<h3>D\u00e9couvrez nos opportunit\u00e9s et <a href=\"https:\/\/www.altaide.com\/fonction\/communication\/\">offres d&#8217;emploi en social media.<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Les 10 tendances social media 2018 : Pour cette fin d\u2019ann\u00e9e Kantar Media fait le point sur les tendances social media incontournables \u00e0 int\u00e9grer \u00e0 vos strat\u00e9gies pour l\u2019ann\u00e9e \u00e0 venir ( cf \u00a0livre blanc \u00a0\u00bb Tendances Social Media 2018, lien ci-dessous). Les 10 tendances porteuses sont donc : 1-\u00a0 Les nouvelles technologies ont la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[497],"tags":[303,574,583,592,589,358,577,330,586,580],"acf":[],"_links":{"self":[{"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/posts\/15109"}],"collection":[{"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/comments?post=15109"}],"version-history":[{"count":7,"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/posts\/15109\/revisions"}],"predecessor-version":[{"id":18014,"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/posts\/15109\/revisions\/18014"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/media\/15112"}],"wp:attachment":[{"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/media?parent=15109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/categories?post=15109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.altaide.com\/wp-json\/wp\/v2\/tags?post=15109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}